The new skvad.com wasn't built by an agency team over the usual long months. It came out of one person working together with an AI assistant. The core brand identity was created by an art director partner; on top of it, we did the screen design, development and content this way. Here's how we split the work, and what no tool took off our shoulders.
Where did we start?
Our old site was outdated: hard to update, and it didn't say clearly who we help and how. So we didn't start with design, but with positioning. We wrote down who our ideal clients are, where we are different and which service packages we offer. These became the page copy, in Hungarian and English.
How did we split the work?
- Brand identity: the core identity was made by a person: an experienced art director and graphic designer, a specialist at our partner. The logo, colours, typefaces and the circle-based visual language are their work, and every screen builds on it.
- Positioning and copy: the AI drafted the target audience, the messages and the page copy. We commented, rewrote and cut until it spoke in our own voice.
- Design: building on the identity, the AI made a clickable prototype of every page, for desktop and mobile. We reviewed it page by page, and only the approved design moved on.
- Development: the AI wrote the Next.js site, the Sanity content studio and the import from the old site. We ran the builds and the releases, with a test after every step.
- Checks: after every release the AI went through the site on desktop and mobile, and fixed what it found in the same round.
Where did it take a human decision?
Everywhere taste, responsibility or risk was involved. The first home page design was fine, but not bold enough; we asked for something braver. The first blog cover candidates illustrated the titles literally; we asked for more memorable ones. For the Calendly integration we chose between two routes and weighed the cost ourselves. The AI always gave a recommendation and its reasons, but the decision stayed ours.
What did we end up with?
A fast, bilingual site with more than 150 pre-rendered pages, 40 case studies and 16 blog posts. We edit the content ourselves in Sanity, without a developer. Search engines and AI search can read it too: structured data, FAQs and clean URLs. The contact form is protected by rate limiting, a bot filter and a content security policy.
What did we learn?
AI doesn't reduce the number of decisions; it multiplies the options you have to decide between. The teams that win with it know what they want, can put it into words and break it down into smaller, safe steps. That takes disciplined work: small steps, frequent checks, and a look at what is being built after every change.
So the biggest challenge wasn't technical. The site was built from many small decisions: a colour, a word, an image, where a button goes. We had to know which ones really mattered, and when to close a question so the work could move on. Just like a traditional project with people, only here everything happened in concentrated form and much faster.
Updated: 5 November 2026
